Source:
https://www.spreaker.com/user/14425619/bt-24-mike-follett-on-hyper-competition-
On this episode, we're in conversation with our third special guest, the source of truth and the mad men and women of advertising, Mr. Mike Follett. The point where quantity goes up and quality goes down, we call that hyper competition, and certainly there's a lot of advertising competing for our time
